We build it. You don't touch it.
Here's exactly what happens, when it happens, and the handful of things we'll need from you. No surprises, including the parts that take longer than you'd like.
Almost all of this is on us
Here's the honest split, so you know what you're signing up for.
What you do
About an hour, total
- Fill out one form. Services, towns, hours.
- Send us at least five photos of your work
- Give us access to your Google profile, Search Console, Analytics, domain host and customer list
- Record your Google verification video, if your profile isn't verified yet
- Tell us about jobs you've done in the towns we're building pages for
- Look over your monthly report
What we do
Everything else
- Build the entire website, every page
- Write all the copy
- Set up your Google profile top to bottom
- Register you with the phone carriers
- Build every automation and test it
- Set up your proposals and invoicing
- Publish every month, forever
If you never log into anything, the system still runs. You'll get a text and an email when a lead comes in. That's the only part you have to pay attention to.
Week 1: we get what we need
Right after you sign up you get one form. Services, the towns you work in, your hours, and your basic business info. Five minutes.
Then we'll ask for access to a few things. Your Google Business Profile, Google Search Console, Google Analytics, your domain host, and your customer list. If you don't have some of those set up, we'll set them up. If you don't know what half of those are, that's normal, and we'll walk you through it one at a time.
We'll also want at least five photos of your actual work. Finished jobs, work in progress, your truck, your crew. Real photos, not stock. Homeowners can tell the difference and so can Google.
Your clock starts when we have access, not when you pay. If it takes you two weeks to send the photos, month one starts two weeks later. We'd rather tell you that now than have it become a conversation later.
Month 1: your website goes live
This is the biggest lift and it's entirely on us.
We build your site new. Homepage, about, contact, a page for each service you want more of, and pages for your two best towns. Up to seven pages. Every word written around what homeowners in your area actually type into Google, not what a template said.
We add the code that tells Google what you do and where you work. We write a title and description for every single page instead of copying one across the site. And we check something almost nobody checks: whether Google is actually receiving your pages.
The part nobody checks
A lot of website builders show a beautiful site to people and send Google an empty page. Nothing looks broken. Your site loads, your photos are there, it just isn't being read. It happened to our own website. Google was receiving 3,109 bytes, a scrap of code and nothing else. We fixed it that afternoon and Google now receives 29,633. We check this on your site before anything else, and we show you the proof.
At the same time we finish your Google Business Profile. Categories, services, service area, hours, photos, description. This is the thing that puts you in the map results, and most contractors have one that's about sixty percent filled in.
Then we connect Search Console and Analytics so we can actually see what's happening instead of guessing, and we start your texting registration with the phone carriers.
Month 2: your CRM goes live
Once the phone carriers approve your business, your texting turns on and everything behind it starts running.
Missed call text back. Your phone rings while you're on a roof. Within 60 seconds they get a text. The conversation starts without you.
Estimate follow-up. You send a quote and move on. The system follows up at 24 hours, then again at three days. Most contractors never do this. Homeowners get three quotes and the first one to follow up usually wins.
Appointment reminders and confirmations. Fewer no-shows. You stop driving to jobs that aren't there.
Review requests. Job closes, the request fires. No awkward ask, and your Google rating climbs in the background.
Old customer reactivation. We go back through your past customers and remind the ones who forgot you exist.
AI that works your leads. It answers texts, web chat, email, and Facebook and Instagram messages, and it replies to your Google reviews. It can book appointments while you're working. It does not answer your phone. If you want that, we can add it later.
We also set up your proposals and contracts using your own terms, so you can send them from your phone.
Then you get your baseline report. Where you're showing up now, what the site looks like to Google, and what we're going to work on.
The part that's out of our hands
Your texting won't turn on the day you sign. The phone companies have to approve your business first, and that takes anywhere from a few days to two weeks. It's a federal registration requirement and it applies to everyone. Anyone who doesn't tell you that up front is hoping you won't notice. We'll tell you exactly where you stand in the process.
Month 3 onward: we keep publishing
Google doesn't reward you once and leave you there. Somebody in your town is publishing. If you stop, you slide.
Every month:
- Up to 4 new pages or blog posts, chosen from what your own search data is showing
- A Google profile post every week
- Existing pages updated as the data says they need it
- One report, in plain English
We decide each month whether a new page or a blog post does more for you. Some months there's a town pulling searches and you've got nothing for it. Other months your metal roofing page needs rewriting more than you need a new one. It's a judgment call made on your data, not a content quota.
On timing, honestly: the Google side usually takes 8 to 12 weeks after your site goes live before the numbers move. That means real traction lands around month four or five. Your CRM starts catching leads in month two, but search takes longer. Anyone promising faster is guessing.
Three things that can slow this down
We'd rather say this now.
Your Google verification video. Google makes you record a short video at your address, live. You can't upload something you filmed yesterday, and nobody can do it for you. Not us, not any marketing company. Takes about 15 minutes and we'll tell you exactly what to film. But until it's done, your profile can't go live, and that's the single most common reason a build stalls.
Access. We can't build what we can't get into. Search Console, Analytics, your Google profile, your domain host. If your last web guy has the domain and won't hand it over, that's a phone call you'll need to make.
Carrier approval. Out of everyone's hands. A few days to two weeks.
None of these are dealbreakers. They're just the reasons a build takes six weeks instead of four, and knowing about them up front makes them a nuisance instead of a surprise.
$450 / month
Everything above. No setup fee, no build fee.
Three month minimum. That covers the two months we spend building. Google usually takes another 8 to 12 weeks after that before the numbers move, so plan on real traction around month four or five. Anyone promising faster is guessing.
After three months it's month to month. Cancel any time.
AI usage is billed at cost to your card, usually a few dollars a month.
Still not sure? Check where you stand first.
It shows you where you turn up, where you don't, and two things you can fix yourself today at no cost. No call. No pressure.
Built for roofers and every trade in between.