For roofing contractors
Homeowners are searching for a roofer in your town right now. Most of them aren't finding you.
We build the website, finish your Google profile, and put a CRM behind it that texts back every missed call in 60 seconds. Built by a metal roofing company in Pennsylvania, for roofers.
$62K
Job booked while nobody answered
90 sec
To audit your site
$450/mo
Flat. No setup fee.
Month 4
Real traction starts
What roofing homeowners actually search
When a homeowner needs a roofer, they search for something specific. "Metal roof cost" is a different search than "roof leak repair near me," and both are different from "storm damage inspection." Each one is a different homeowner with a different problem at a different stage. If you have one page listing eleven services, Google has to match all of those searches to that one page. It can't, so it doesn't. A competitor with one page per service wins every time, because Google matches the search to a page, and a page about everything is a page about nothing.
The searches that matter for roofers break down into a few patterns. "Metal roof cost" is a research search, the homeowner is early in the process and comparing options. "Roof leak repair near me" is urgent, they need someone today. "Storm damage inspection" is seasonal and tied to weather events. "Roof replacement financing" means they're serious but price-sensitive. And then there are the town-plus-service searches like "metal roofing Gettysburg" or "roof repair Chambersburg," which are the ones that actually turn into booked jobs because the homeowner is searching for exactly what you do exactly where you do it.
Having a page for each one does two things. It gives Google something specific to rank, and it gives the homeowner a page that talks about their exact problem instead of a generic services list. The roofing contractor who shows up for "metal roofing Gettysburg" with a page about metal roofing jobs in Gettysburg, with real photos and a real description, beats the one who shows up with a generic homepage every time. Read why your site might not be showing up at all.
We build those pages. One per service, one per town, written around what homeowners in your area actually type. Not a template with the town name swapped in. Real pages about real work you've done in real places.
What breaks in a roofing business specifically
The phone rings while you're on a roof. You physically cannot answer it. You're wearing gloves, you're holding a nail gun, you're 30 feet up a ladder. By the time you climb down and pull your phone out, the homeowner has already called the next roofer on the list. That's not a staffing problem. It's physics. You can't answer a phone and install a roof at the same time.
Storm season makes it worse. A hail event hits and you get a week's worth of calls in two days. You're on site from dawn to dark and there's no way to work them all. The ones you miss go to voicemail, and the ones that go to voicemail go to a competitor. You don't even know how many you lost, because a missed call that goes to voicemail and never converts doesn't show up anywhere. It just doesn't exist.
Then there are the estimates. You did the inspection, sent the quote, and moved on to the next job. Chasing that estimate is somebody's whole job and nobody has that job. So the quote sits there. The homeowner got three quotes and is waiting to hear back from any of them. The first one to follow up usually wins. You were the best roofer on the list and you lost because you didn't follow up, because following up requires a system and you were on a roof.
Service Foxx fixes all three. Missed calls get a text back in 60 seconds. Estimates get followed up automatically at 24 hours, 72 hours, and 7 days. Storm season calls get triaged from the job site. You find out after, not during. Whether you're in Adams County or Kansas City, the problem is the same and so is the fix.
We know what your days look like, because we're in one
We're Sami and Kylee. Kylee runs Appalachian Exteriors, a metal roofing and steel siding company in Adams County and Franklin County, Pennsylvania, with her husband Dwayne. They do residential and agricultural work, and Dwayne is on site for every job. Real family business, real roofs, real crews.
We didn't research these problems. We watched them cost real work. The phone rang while Dwayne was on a roof, and by the time anyone called back the homeowner had already talked to two other guys. Then we found the other half: homeowners searching for a metal roofer in his own county couldn't find him at all.
A homeowner searched Google, found them, and booked an appointment on the spot. Kylee was in the shower. Dwayne was on a job. Nobody answered a phone or lifted a finger. That job was worth about $62,000.
No ads. No Facebook page. No business cards. We built it for our own family first, it worked, so we packaged it up. Every roofing contractor we work with gets the same system that booked that job.
What you get
Five things. All built for you. All running whether you think about it or not.
Your website
- Up to 7 pages, built new
- Written for what people actually search
- Real pages for metal roofing, roof repair, and storm damage
- Loads fast on a phone
- Live in month one
Your site might load fine for people and be a blank page to Google. Most website guys never check. We check first, before anything else, and we show you the proof.
$450 / month
Everything above. No setup fee, no build fee.
Three month minimum. That covers the two months we spend building. Google usually takes another 8 to 12 weeks after that before the numbers move, so plan on real traction around month four or five. Anyone promising faster is guessing.
After three months it's month to month. Cancel any time.
AI usage is billed at cost to your card, usually a few dollars a month.
Roofing FAQ
Start with the free check. You'll know in 90 seconds.
It shows you where you turn up, where you don't, and two things you can fix yourself today at no cost. No call. No pressure. Take the report and do it yourself if you want.
Questions first? support@servicefoxx.com. A person answers.